Social networking sites such as YouTube provide inexpensive, ways for businesses to market their products and services. One of the primary reasons your business should market through YouTube is to gain higherpage ranking for your website. A higher ranking means your business site will appear higher in search engine results - increasing awareness of your products and services
Yes, indeed. Google owns YouTube. Because Google owns YouTube. videos originating from the site rank very high in the search engines. Google uses a highly-guarded, secret algorithm to determine the ranking of YouTube videos similar to the one used for Web page ranking. This system determines the authority of a video channel or Web page. The higher your YouTube video is ranked, the higher its authority and the higher it will appear in a key word search.