As a salon owner, you rely on your talent backed up with an amazing business mindset to attract and gain loyal clients because the challenge you will constantly have to face is the danger of losing them seeing as the beauty and aesthetic industry is a competitive niche itself.
There will be times that a client or two will cancel their appointments with you, even worse are the no-shows. These situations are never ending and are quite frustrating to deal with because it causes you to lose money. If you want to rectify this problem you have to know how to deal with appointment cancellations. There’s a respectable way of handling it because it happens more often than we think.
Incidents such as this will continue to haunt your salon business but you need to also have a contingency plan. This is where your business mindset comes in. One good move is to consider adding salon software products to your business arsenal because, in terms of aiding you with creating marketing strategies for your salon business, these will also help you with being more responsive to your clients.
What good does being more responsive do to my business exactly?
When we encounter problems and tricky situations, the natural thing we do is to react to the problem. It proves to be useful most of the time, depending on the situation of course. But reacting isn’t always the recommended move to make, being more responsive is; because the difference between these two is reacting is only one-part of the process, you are only identifying and questioning how to stop a certain situation; while being more responsive is a strategic approach on a business problem where you dig deep to uncover the roots and the cause of it so you can prevent them from happening again while also being considerate with your clients.
But now the question that needs answering is – What good can come out of being more responsive and reactive to your clients? Am I not attentive or considerate enough when they are inside the salon? Does my management and customer service lacking something?
These are all good questions that you also need to address yourself with your whole management. But also, as a business owner, you should know the extent and limits to your services and what aspects you can improve on to better the services and provide great customer experience.
The Importance of a responsive business mindset
What are the creative ways where you can be more responsive and do more for your salon business?
There are so many options that you can take advantage of, Social Media being the top of that list. Just having your salon business being present online is a stepping stone for the business to succeed and gain sales.
You can find out what your clients think about your business based from the online reviews your business page is gaining in a weekly basis. What’s more is that you can easily communicate with them and address certain inquires so that your clients are encouraged to visit your salon and experience what you offer. Also should there be any concerns, you can attend to them immediately so that you can quickly contain the situation and prevent it from escalating any further.
Having a responsive mindset is essential because you’ll be doing strategies that are somewhat like an invitation for your target market which should also aim in raising your customer experience to another level. And if you do right by it, imagine the pleasing experience your clients will receive and when you have happy customers, you will likely gain them as loyal customers in the long run.