Salon Business 101: Hiring the Right People
Have you built your dream team yet? If you still haven’t, 2017 is a great time to start. Many salon owners make the mistake of overlooking everything else other than a potential hire’s ability to do men’s and women’s hairstyles. But recruiting the right staff is one of the most crucial aspects of running your salon business because aside from having the right skills to wow your clients, you also need team members who can represent your brand well and keep in touch with your customers. So how do you get the right people for your salon? Here are a few practical tips to help you get started.
Work on your brand
Granted, getting a lot of applicants isn’t always a guarantee that you’ll get the the best candidates. But it will definitely give you a bigger and better pool of applicants. The best way to attract great candidates is to work on your salon’s brand and really work on your marketing efforts. Not only will it attract your target market, but your reputation could draw in talented stylists who would want to work with you because they believe in your brand.
Envision your ideal team members
Create a simple list of character traits that you want in the members of your dream team. Once you’ve covered the most important ones, arrange them in the order of importance. Write a second list of traits that you don’t want in team members. This time, arrange them from ‘somewhat tolerable’ to ‘never’. This will help you keep track of the character traits that you expect from every new member to have and those that you’re just not willing to tolerate.
Work out the best compensation structure your salon business can afford
Every salon owner knows that setting the pay can be tricky; pay too much and you might go in the red, pay too little and you won’t be able to retain staff members. Crunch the numbers before making any offers so you know the range you can afford to pay your team because you need to be able to balance fair pay and still generate income. You may occasionally have to turn down or be turned down by applicants due to mismatched expectations on the salary, but it’s better than having to pay extra if you can’t afford it in the first place.
Last piece of advice: never ever hire anyone just because you’re desperate to fill a spot. It could cost you your reputation and clientele. Best of luck on your hiring endeavors!