With the advent of the Internet and social media, the one thing we all love doing is making reviews. We do this for films, TV series, restaurants, and so on. And we also love leaving reviews for anything that falls under the beauty and wellness category — this ranges from products used and for recommended establishments.
If you have a salon business, this is one of the things you need to look out for. Apart from providing top-notch services to your clients, you need to make sure that you are consistently delivering your 100% so that all your customers will leave satisfied with the service.
Bad reviews will hurt a business a lot. Many a times, there are business that do not even last 6 months because of bad reviews left by customers. To further understand how important reviews are, here are some of the reasons.
Helps improve your services
Feedback is one of the best ways to make actionable improvements for your business. The biggest mistake you can make when customers make suggestions is if you treat them as bad criticism. Remember that consumers have gotten the same service they received from you from other salons, so they would know if something needs to be improved in the process.
Reviews can provide quantifiable data
Everything can be measured online, even reviews. Those 5 stars and over-10 ratings can be turned into quantitative data so that you can measure overall customer satisfaction. But you better review your a little bit of your Statistics lessons with this one so you can better analyse the graphs and numbers.
You can use it to strengthen your relationship with customers
When you look at reviews, try to look for what is called your customer advocates. These are the people who are constantly giving you high ratings and really good reviews. These are loyal customers who are, without knowing, raking in potential clients for you. So make sure to craft something that can benefit loyal customers; in this way, you can build a stronger relationship with them.
Motivate your staff with good feedback
Businesses often create a culture of ownership for their employees. Ownership in this context means owning up to the tasks that they did. Feedback, especially positive ones, will motivate them to do even better.Additionally, they will feel like the services they provided have been appreciated.
You can also ask your staff for feedback
On the subject of motivating staff through feedback, you can also ask them to give expert feedback as well. Feedback from within the organisation gives you an idea about their experienced working with you. You can also see how their goals and motivations align with your own. If there are differences, you can brain storm together so you can meet halfway.
Explain how feedback is going to be used
What customers want more than ever is getting a response to their feedback, especially if it is a crticism that needs immediate attention like bad service. In this way, they know that are actively listening to customer concerns and that you are working hard to improve your service.
Just think of it this way, the best companies are those that can use customer feedback to create products and services that will meet customer needs. And for you to be that kind of business, you should listen to constructive criticism.